A little bit of marketing history

Changes in the design of Coke and Pepsi logos, 1886-2009

Changes in the design of Coke and Pepsi logos, 1886-2009

Found via FlowingData.

By the way, there’s a Hartman Center for Sales, Advertising & Marketing History in Duke’s Special Collection Library and a Conference on Historical Analysis & Research in Marketing, if you want to know more about marketing history.

7 Responses to A little bit of marketing history

  1. Sarah Couto says:

    Wow, marketing is part of Economic History. I wouldn’t have noticed (insert irony here). What you see is that, save for a few missteps, the Coca-Cola logo, unlike its nemesis, has remained unchanged since its inception. Awesome.

  2. Sarah Couto says:

    Must it be “marketing history”?

  3. Ben says:

    would be interesting to see the impact of each new logo on sales.

  4. Manuel Bautista says:

    About the “marketing history” term, I don’t know. The center in Duke has that name… Where could historic sales series of soda pops be found?

  5. Sarah Couto says:

    Manuel: What Duke and others are practicing is “academic inbreeding”, meant to preserve their intellectual superiority while isolating themselves from potential criticism. Ugly times.

    Ben: I don’t think you could measure the impact of the logo, because each spans huge periods, too many variables.

  6. Sara: I don’t know them that well. Scholars and “science” markets and audiences deserve a week, even a month for their own in this blog…

  7. As for the impact of the logo in the sales, I agree. Isolating the influence of them on sales must be truly difficult, if not impossible.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: