McCants Anne E.C. (2008) “Poor consumers as global consumers: the diffusion of tea and coffee drinking in the eighteenth century”, Economic History Review, 61/S1, 172-200.
The 17th century saw the introduction of “foods would entirely eclipse the centrality of bread in the rituals of western sociability” (p.172). The idea of a consumer revolution may sound far fetched since the industry lacked the power to reshape the structure of demand and the colonial trade only accounted for 17% of the Dutch international trade at its peak in the 18th century (or 1% of GNP of western Europe and 10% of gross investment; p.173). So were colonial goods (tea, coffee, chocolate, tobacco and sugar), generally considered a significant part of the Industrious Revolution, as important as they are commonly thought to be? Read the rest of this entry »